In recent years, China's canned food market has shown a trend of product diversification and market segmentation, but the overall innovation ability of the canned food industry is not strong, and the packaging and taste of most products have not changed much, resulting in the canned food market is not attractive to new consumer groups. At the same time, consumers' health awareness is gradually enhanced, and convenient, healthy and nutritious food has become the mainstream of consumption. Although most canned products are good in quality and low in price, it is difficult to develop new consumer groups. Therefore, the company recruits talents widely, strengthens product R & D and innovation, and cultivates Jimei famous brands to actively adapt to and meet market demand. At present, it has developed products such as vacuum series of fresh squeezed hot drinks, vacuum series of leisure ready to eat, canned nutritious grains, prefabricated vegetables series of corn and Antarctic shrimp, which complement and develop with Jimei's Canned bulk products.
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